If you’ve ever tried running ads on Facebook or Instagram using Meta’s Ad Manager, you’ve probably seen the first question it asks: “What’s your campaign

If you’re running ads on Facebook or Instagram but not seeing the results you expected, you’re not alone. Many beginners struggle to understand how to

If you’re just starting out in digital marketing—especially on Facebook and Instagram—you’ve probably come across two tools that sound confusing: Meta Business Suite and Business

Have you ever visited a website, left without buying, and then seen ads for that same product on Facebook or Instagram? That’s called remarketing, and

The Facebook EdgeRank algorithm—also known as Facebook’s News Feed ranking system—was the original formula used to decide which posts appear in users’ feeds. Think of